Budget airline Ryanair has been rapped by a watchdog for a “sexist” advertising campaign which “objectified” women.
The promotion, which showed a scantily-clad model in lingerie, sparked a string of complaints with one flight attendant claiming it portrayed cabin crew as glamour models.
The adverts, which ran with the strapline “Red Hot Fares & Crew”, have now been banned after thousands of people backed calls for the promotion to be axed.
A string of 17 complainants also lodged grievances with the Advertising Standards Authority (ASA) which concluded the campaign was likely to cause “widespread offence”.