These pictures are part of a hilarious lager campaign showing men lovingly cradling the beer bellies their enthusiasm for ale has helped them develop.
In the images, the lager-lovers fondly hold their burgeoning beer bumps in the manner of an expectant mother caressing her growing tummy.
The endearing shots are adverts for Bergedorfer Bier, developed in conjunction with German ad firm Jung von Matt.
Eschewing the toned models beloved of traditional promo campaigns, these chaps look exactly as you’d expect after imbibing large quantities of frothy pints.