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It is not over until the fat lady sings!

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Live and

let leave


November 12th, 2009


ANANOVA

 

Latvian tourist chiefs

have scrapped a campaign –

after their slogan was

mistranslated into:

“Easy to go,

hard to live.”


The Latvian tourist board

had planned the £500,000

campaign to promote the

capital city of Riga to

English-speaking

travellers.


They hoped to show off

the city’s cultural highlights

to turn around Riga’s current

image as a destination for

wild stag parties.


But the message was

completely ruined by

one simple mistake.


“It is very embarrassing.

It was of course meant

to say ‘hard to leave’,”

a spokesman admitted.


“But apparently nobody

checked it properly before

the leaflets and posters

went to the printers.”

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