It is not over until the fat lady sings!
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Live and
let leave
November 12th, 2009
ANANOVA
Latvian tourist chiefs
have scrapped a campaign –
after their slogan was
mistranslated into:
“Easy to go,
hard to live.”
The Latvian tourist board
had planned the £500,000
campaign to promote the
capital city of Riga to
English-speaking
travellers.
They hoped to show off
the city’s cultural highlights
to turn around Riga’s current
image as a destination for
wild stag parties.
But the message was
completely ruined by
one simple mistake.
“It is very embarrassing.
It was of course meant
to say ‘hard to leave’,”
a spokesman admitted.
“But apparently nobody
checked it properly before
the leaflets and posters
went to the printers.”
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