It has been branded as ingenious by some and is expected to be snapped up by technology fans when it is released next month.
But skeptical social media users have taken the opportunity to mock the launch of Apple’s new Watch with a selection of memes.
Following the announcement of the device’s details by the company today, a collection of photos depicting homemade Apple Watches slowly started to appear.
They included: people attaching iPhones to their wrists with elastic bands; using watchstraps and an iPod Nano to create a lookalike; and some simply stuck a piece of fruit to their hand.