LADY Gaga has unveiled her new album with one of the most pretentious pronouncements in pop history.
ARTPOP – the 27-year-old’s third offering – will be released as an APP on November 11.
And a rambling blog post describing it scales new heights of ridiculousness.
It reads: “Exploring Gaga’s existence as a cultural interface, the user will share in the ‘adrenaline of fame’.
“Altering the human experience with social media, we bring ARTculture into POP in a reverse Warholian expedition. For her this is a celebration of obsession.