If Kim Kardashian has proven anything, it’s that big bums are big business.
Kim, who was officially crowned ‘world’s best bottom’, sparked a new trend for ‘bacials’ – that’s bottom facials – and caused a 45 per cent increase in bottom enhancing procedures over the last 12 months.
However, it isn’t just women getting in on the bum-boosting action. Indeed, a new range of made-to-measure pants that promise to help enhance a man’s behind have been unveiled.