The multitudes of Americans who brave the freezing cold and the rampaging mobs in the belief it’s all worth it to get a great ‘deal’ on electronic goods they don’t really need and can’t afford are victims of a gigantic scam.
Image: Black Friday (YouTube).
Black Friday is a hoax.
While believing that they are paying far less for high-end consumer products, shoppers who throw themselves on the altar of Black Friday madness today will in the aggregate be paying more for such items than they would at other times of the year.
As Bloomberg Businessweek reports, despite the hype, despite the coupons, despite the “friends and family deals,” the profit margins of large retailers are actually higher during the holiday period. The idea that big stores are losing out in order to provide Americans with massively discounted goods is a complete hoax.