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The concept of bread and circus has appeared in numerous societies, but in slightly different forms. In ancient Rome, the “bread” was grain, given freely to citizens, while, the “circus” consisted of a combination of gladiatorial and field (ex. chariot) games. As technology has advanced, the American “bread” has become cheap food, subsidized through SNAP (food stamps), while the “circus” has become mindless and vapid digital entertainment (ex. the Kardashians, Duck Dynasty, etc.).
Despite the technological updates to the term, the general idea remains the same: The societal elite can placate a population with the bare minimum required to eat and enough amusement to pass the time, in order to keep them under control. This placation gives the elite the ability to do fundamentally unpopular and damaging things, without having to worry about the population revolting en mass—enough people are lulled into inaction by the fact that they are just scraping by and believe that they will one day be one of the elite.