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Lady GaGa Super Stylist B. Akerlund! (Part ONE of TWO)

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.____________________________________Photo by Race Willard

Stylist
B. Akerlund:
She’s helped
Lady Gaga
go go go


By Sophie Kercher



___December 20thth, 2009


LATIMES.COM


__Part ONE of TWO

Lady Gaga with her outré,

original style is the up-and-coming
doyenne of the music world,
racking up Grammy nominations,
setting pianos afire at the
American Music Awards,
playing at a private Museum of
Contemporary Art gala in
downtown L.A.

She’s as noted for her
eye-popping looks as she
is for her music.
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But when
Lady Gaga
takes the stage at Nokia Theatre
for performances Monday,
Tuesday and Wednesday,
stylist B. Akerlund,
who helped her burst onto the
scene with her stunning look,
won’t be there —
she’s moved on to other things.
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Akerlund is the stylist/costumer
behind Gaga‘s cinematic,
eyebrow-raising “Paparazzi”
music video.

Although many of Gaga‘s original,
otherworldly ensembles are crafted
by “Haus of Gaga,”
her own in-house artisans
and style technicians,
Akerlund is the first official
professional stylist to have
worked with the pop songstress.

Not surprisingly,

the thirtysomething Swede loves
to bring drama and madness to
her creations.

The combination not only has

been a signature for Gaga but
also has carried over to Akerlund‘s
more recent work with Madonna,
Iggy Pop and the Black Eyed Peas.
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“A lot of people go to school. . . .
I wish I had an education as a stylist,
but I don’t.

I feel like style is something
you have or you don’t,”
she says.

Akerlund began styling at 17.

Even during her early years she
was bursting with inventiveness.
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Lady GaGa 23
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For a year she didn’t repeat a
single outfit in her own wardrobe,
she says.

These days her focus is more
on her 14-month-old twins
than her wardrobe,
but her devotion to fashion and
her playful spirit continue to
shine through her styling.

This is particularly true in
her work on music videos;
she has dolled up clients
including Justin Timberlake,
Blondie,
the Red Hot Chili Peppers
and Robbie Williams.
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Lady Gaga performs on stage at the Vector Arena on May 16, 2009 in Auckland, New Zealand.  (Photo by Hannah Johnston/Getty Images) *** Local Caption *** Lady Gaga
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“A lot of people that I know,
if they see something on TV
they know that I styled it. . . .
I have my niche.

And it took me years
to have that,”
she says.

What is that style?

Akerlund never repeats herself
and tailors a look to each client,
but she’s not your jeans and
T-shirt girl —
and she wants to keep it that way.
.
.
.

She leans toward storytelling
ensembles and likes to
“have a lot of things happening.”

Her sense is about being in the
moment and creating along
the way.

Take the iconic Lady Gaga

Rolling Stone magazine cover,
which features the blond babe
with frizzy tresses in a Thierry
Mugler nude bustier covered in
oversized translucent bubbles
and set against a hot
pink background.
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Lady_GaGa_812848j
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Akerlund says it was a
last-minute collaboration.

“That was actually made on
the spot five minutes before
we shot,”
she says.

It’s not the only time Akerlund

has played with placing a near-nude
image front and center.

Madonna can be spotted in a
flesh-colored leotard shaking
her well-sculpted booty alongside
Timberlake in the “4 Minutes”
music video.
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Lady_GaGa_814533a
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And one glimpse at the stylist’s
editorial portfolio and you’ll
discover lingerie-clad lovelies
dripping with over-the-top
accessories exuding sex appeal.

Ask
Akerlund why her work
is so sexy and she’ll say,
“It is?”
And then she’ll shrug,
adding,
“Everything has to
have a bit of sexy.

You can be crazy but
if you go too crazy,
and there’s no sex appeal
it’s not relevant anymore.

I feel like whatever you do,
it has to have a bit of sex
because sex sells.”
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3705291851_5a7b3e06c7
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Her roster with Madonna,
arguably one of Gaga‘s greatest
inspirations,
is impressive.

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