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Beyoncé has rechristened 

herself Sasha Fierce.

In a move reminiscent of Prince’s 

decision to rename himself as an 

unpronounceable symbol in 1993, 

Beyoncé has altered her moniker for 

forthcoming album 

I Am…Sasha Fierce.

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An official statement reads: 

“I have someone else that takes over 

when it’s time for me to work and when 

I’m on stage. 

An alter-ego I’ve created that kind 

of protects me and who I really am.

“Sasha Fierce is the fun, 

more sensual, more aggressive, 

more outspoken and more glamorous 

side that comes out when I’m working 

and when I’m on the stage.”

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I Am…Sasha Fierce, 

which is yet to be given a release date, 

will feature Beyoncé’s… sorry, 

Sasha’s hotly-anticipated collaboration 

with Justin Timberlake.

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BEYONCE

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SASHA FIERCE

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