If you thought TV smelled before…
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| New adverts are the pits ANANOVA |
An advertising world first has been launched in London – pitvertising.
The innovative new concept uses digital TV screens built into the armpits of shirts.
It was developed by deodorant manufacturer Right Guard as the ideal way to market its products.
A hired team of ‘Pitvertisers’ was sent out into the streets of London to test the new medium.
Passers-by were reportedly amazed by the new marketing tactic – some were clearly impressed; but others thought it the pits…
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