Millions of women could be wearing the wrong sized bra because traditional fitting methods do not work, scientists say.
Jenny White, a sports scientist at the University of Portsmouth, has found that the more straightforward “best fit” approach is better than the old tape measure way of choosing a bra.
Her study, published in the journal Ergonomics, found that in three-quarters of cases the tape measure led to the wrong size being chosen contributing to an estimated 85% of women in the UK are wearing the wrong size bra